Name: concept research in food product design and development
Price: 313.34 EUR
Availability: InStock
Author: howard r. moskowitz phd, sebastiano porretta, matthias silcher
ISBN: 9780813824246

portada concept research in food product design and development

Formato

Libro Físico

Editorial

wiley-blackwell

Autor

howard r. moskowitz phd, sebastiano porretta, matthias silcher

N° páginas

612.00

ISBN

0813824249

ISBN13

9780813824246

Categorías

Marketing

concept research in food product design and development

Howard R. Moskowitz Phd, Sebastiano Porretta, Matthias Silcher (Autor) · wiley-blackwell · Libro Físico

Libro Físico

313,34 €

348,16 €

Ahorras: 34,82 €

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Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "concept research in food product design and development"

concepts are critical for the development and marketing of products and services. they constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. a good product concept can help make the product a success by guiding developers and advertising in the right direction. yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. there has been little or no focus on establishing knowledge bases for concepts. concept development is too often relegated to the so-called fuzzy front end. concept research in food product design and development remedies this inattention to product concepts by providing a unique treatment of concepts for the business professional as well as for research scientists. the book begins with simple principles of concepts, moves forward to methods for testing concepts, and then on to more substantive areas such as establishing validity, testing internationally and with children, creating databases, and selling in new methods for concept testing. the book combines a how to business book with a detailed treatment of the different facets of concept research. as such, the book represents a unique contribution to business applications in food, and consumer research methods. the book is positioned specifically for foods, to maintain a focus on a coherent set of topics.concept research in food product design and development appeals to a wide variety of audiences: rconsumer-connection. concept research in food product design and development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts.