Compartir
Consumer Attitude in the Fitness Food Market - Netnographic Research (en Inglés)
Beya Hachani
(Autor)
·
Edina Lendvai
(Autor)
·
Eliva Press
· Tapa Blanda
Consumer Attitude in the Fitness Food Market - Netnographic Research (en Inglés) - Hachani, Beya ; Lendvai, Edina
45,30 €
50,33 €
Ahorras: 5,03 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 31 de Julio y el
Miércoles 14 de Agosto.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Consumer Attitude in the Fitness Food Market - Netnographic Research (en Inglés)"
The purpose of our work is to study the consumers attitude in the fitness food market. A netnographic research was using during our study and investigation. However, firstly this thesis the previous existing literature related to our research topic in order to understand what is exactly the fitness food and to have an idea about the fitness food market in general .In the second part, during the application of the netnographic research we started by choosing instagram blogs and to make our research stronger we decided to work with more than blog, so we selected six blogs. These blogs share mainly contents about the home-made fitness food.Finally for the netnography research results, our collected data was so rich which enabled as to determine six dimensions which helped as to understand the consumers intentions and their attitudes. These dimensions are the health care, past-behaviour, personal standards- hedonism and pleasure, Self direction, Nutritional standards.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
