Reseña del libro "COPYWRITING - 10 Keys To Writing The Perfect Ad (en Inglés)"
As an entrepreneur and digital business consultant for many years I have seen hundreds of companies and freelancers invest large amounts of time and money in launching online businesses, which they are then unable to make profitable due to their lack of selling capacity.It is useless if you manage to set up the best online store, with the best products at the best prices, if then you are not able to get buyers to your website.There are those who believe that investing large amounts of money in ad campaigns such as Google Ads or Facebook Ads, the results are guaranteed, but this is not the case. A huge advertising campaign without the right ad texts is like throwing money on the fire, as your campaigns will only serve to squander your money.With the right ads, I have seen how advertising campaigns of only a couple of euros a day, with bids of only a few cents per click, have managed to give their creators spectacular results.Remember that in marketing, as in other areas of life, quality matters more than quantity.Find out which points will make your ads stand out from the rest of the market!This book will make you change your point of view on the world of marketing in general, and digital marketing in particular.Today you can find thousands of copywriters on the net willing to write the texts of your ads and advertising campaigns, but how do you know you're not throwing the money away?With this book you will discover what your potential customers are looking for, what they want to see and how you can awaken in them the need to purchase your products or services.Sales is an art, and here we'll show you the ten commandments of commercial art.You have two options to master the art of sales. The first is to continue creating meaningless advertising campaigns, with which it is impossible to get returns, and learn from your own mistakes. This option, without a doubt, is the slowest and the one that will cost you the most money.The second option is to buy this book for a few dollars and start applying our advice so that your advertising campaigns finally start giving the results they deserve, or not.
