Compartir
Exponential Marketing: Capturing Sustainable Growth in an Environment of Constant Change (en Inglés)
Paul Garrison
(Autor)
·
Createspace Independent Publishing Platform
· Tapa Blanda
Exponential Marketing: Capturing Sustainable Growth in an Environment of Constant Change (en Inglés) - Garrison, Paul
28,23 €
29,72 €
Ahorras: 1,49 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 17 de Julio y el
Miércoles 31 de Julio.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Exponential Marketing: Capturing Sustainable Growth in an Environment of Constant Change (en Inglés)"
The state of marketing has been in need of an upgrade for years and nowhere is that upgrade more needed, and more appropriate, than in rapidly changing markets. Veteran marketing professional Paul Garrison takes on the task by challenging readers to think less about catching up and more about leaping ahead. In an environment of continuous change, Garrison builds his Exponential Marketing case on a solid foundation of deeper customer insights, more meaningful brand benefits and clear business objectives - and then boldly takes us further than we may have previously thought possible. Rather than accepting business results based on past performance, Garrison challenges us from the very beginning to think in terms of a destination model, about what success could be, and then looks backward to remove any potential barriers standing in our way, or to seize the most important opportunities to get us there faster. Although Garrison offers many new ideas and concepts to capture top-line business growth, he does not go out of his way to destroy many of the so called 'tried and true' marketing approaches of the past. Instead, he recognizes what has worked well from some of these processes and techniques and then evolves them upward to an entirely different level of thinking more appropriate to today's marketplace, and consequently, better prepare you to capture future growth.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
