Libro How to stop Abercrombie & Fitch from falling in Europe? De Klein, Lionel

portada How to stop Abercrombie & Fitch from falling in Europe?

Formato

Libro Físico

Autor

Lionel Klein

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.09 kg.

ISBN13

9786205886786

Categorías

Marketing

How to stop Abercrombie & Fitch from falling in Europe?

Lionel Klein (Autor) · Our Knowledge Publishing · Tapa Blanda

Sin Stock

Reseña del libro "How to stop Abercrombie & Fitch from falling in Europe?"

We remind you that this book is a marketing file. This marketing dossier explains the fall of the Abercrombie & Fitch brand in Europe but also in the US. A too complex positioning with a CEO who likes "Bad Buzz" and the missed turn in digital. We propose several recommendations and a new marketing mix to help the brand regain its growth and appeal to the public.