Compartir
I bambini come pubblico pubblicitario (en Italiano)
Aşina Gülerarslan
(Autor)
·
Alper Yilmaz
(Autor)
·
Edizioni Sapienza
· Tapa Blanda
I bambini come pubblico pubblicitario (en Italiano) - Gülerarslan, Aşina ; Yilmaz, Alper
57,05 €
63,38 €
Ahorras: 6,34 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 22 de Julio y el
Lunes 05 de Agosto.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "I bambini come pubblico pubblicitario (en Italiano)"
As a form of communication, advertising is one of the most important marketing tools, announcing goods, brands, products and services to existing customers and potential audiences through traditional and new media. Reaching a wide audience, television is still one of the most powerful, traditional and "undated" advertising media. TV, as a commercial medium, succeeds in creating "consumers" and has a pervasive influence on children and adolescents. Currently, marketing related to children and teens is undoubtedly one of the most valued divisions in marketing communications. The world of children has long been integrated into that of adults due to the pull of technology and the market economy. The advertisements children face at all times and places as a result of technological development play a key role in explaining the outside world, occupying their mental agenda and supporting them in socializing as consumers. The current study is an attempt to discover the image of "television advertising" in the mind of the child, who not only promotes consumption in the family, but is also a consumer of himself. "What is television advertising for children?
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Italiano.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
