Compartir
Naming and Framing: Understanding the Power of Words Across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality) (en Inglés)
Viktor Smith (Autor)
·
Routledge
· Tapa Dura
Naming and Framing: Understanding the Power of Words Across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality) (en Inglés) - Viktor Smith
59,51 €
62,64 €
Ahorras: 3,13 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 22 de Julio y el
Martes 06 de Agosto.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Naming and Framing: Understanding the Power of Words Across Disciplines, Domains, and Modalities (Routledge Studies in Multimodality) (en Inglés)"
This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.