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Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact
Florian Mueller
(Autor)
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Gabler Verlag
· Tapa Blanda
Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact - Mueller, Florian
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Reseña del libro "Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact"
Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
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