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The Management of Continuous Product Development: Empirical Research in the Online Game Industry
Wei Huang
(Autor)
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Springer
· Tapa Dura
The Management of Continuous Product Development: Empirical Research in the Online Game Industry - Huang, Wei
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Reseña del libro "The Management of Continuous Product Development: Empirical Research in the Online Game Industry"
Chapter 1 Introduction.- Chapter 2 Literature Review.- Chapter 3 Research Design and Analysis Method.- Chapter 4 Overview of the Chinese Game Industry and Online Game Development.- -Chapter 5 Quantitative Analysis of Continuous Product Development.- Chapter 6 Management of flexibility in continuous product development.- Chapter 7 Management of exhaustion in continuous product development.- Chapter 8 The impact of user interactions on freemium game performance.- Chapter 9 Conclusion
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