Compartir
The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)
Mark Tadajewski (Editor), Matthew Higgins (Editor), Janice Denegri-Knott (Editor), Rohit Varman (Editor) (Autor)
·
Routledge
· Tapa Blanda
The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés) - Mark Tadajewski (Editor), Matthew Higgins (Editor), Janice Denegri-Knott (Editor), Rohit Varman (Editor)
63,95 €
67,32 €
Ahorras: 3,37 €
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Viernes 19 de Julio y el
Lunes 05 de Agosto.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "The Routledge Companion to Critical Marketing (Routledge Companions in Marketing, Advertising and Communication) (en Inglés)"
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.