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Tourist Destination Management: Instruments, Products, and Case Studies (en Inglés)
Kozak, Nazmi ; Kozak, Metin (Autor)
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Springer
· Tapa Dura
Tourist Destination Management: Instruments, Products, and Case Studies (en Inglés) - Kozak, Nazmi ; Kozak, Metin
287,11 €
302,22 €
Ahorras: 15,11 €
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Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Miércoles 17 de Julio y el
Miércoles 31 de Julio.
Lo recibirás en cualquier lugar de España entre 1 y 5 días hábiles luego del envío.
Reseña del libro "Tourist Destination Management: Instruments, Products, and Case Studies (en Inglés)"
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
